{"id":1794,"date":"2026-08-19T09:47:47","date_gmt":"2026-08-19T09:47:47","guid":{"rendered":"https:\/\/www.yopa.co.uk\/homeowners-hub\/?p=1794"},"modified":"2026-08-19T15:05:32","modified_gmt":"2026-08-19T15:05:32","slug":"why-is-your-house-not-selling","status":"publish","type":"post","link":"https:\/\/dy36-2.stage.yopa-dev.co.uk\/homeowners-hub\/why-is-your-house-not-selling\/","title":{"rendered":"“Why isn’t my property selling?”"},"content":{"rendered":"\n

You\u2019ve decided it\u2019s time to put your property on the market and move on to something new. But you haven\u2019t been flooded with viewings and buyers aren\u2019t biting your hand off with offers. So what can you do to help move things along and get more interest? <\/p>\n\n\n\n

Selling a home is rarely a quick process, so don’t be daunted right away. Your estate agent’s goal is to help you sell your home for a good price, and getting it off the market as soon as possible isn’t usually the best route to a good deal. But if your priorities change or you feel a bit ‘stuck’ on the market, don’t be afraid to tell your agent – a good one will always listen to what you need, and work with you to get the results you want.<\/p>\n\n\n\n

Luckily there are plenty of things you and your agent can do to encourage buyers through the door and help them see your property as their dream home. Talk to your agent about the following options, and how well they will work for your home, as it’s never a ‘one size fits all’ approach. <\/p>\n\n\n\n

Review the asking price with your agent<\/strong> <\/h3>\n\n\n\n

Depending on your agent’s marketing strategy, you might have started marketing at a realistic but optimistic price. That way, you’ve given yourself the chance to make as much as you can from your home, with the view to reducing the price later if you don’t get the interest you want.<\/p>\n\n\n\n

If your agent has gone for this strategy, and your home is priced above similar properties in the area, now might be the time to review that price and bring it down.<\/p>\n\n\n\n

Looking at similar-sized properties for sale in the local area is a good indication of a suitable and achievable asking price. But remember, no houses are completely identical. Be realistic about any shortcomings (perceived or otherwise) to your property which may not net you your desired asking price. This is particularly important to avoid any disappointment if you have your eye on a specific property yourself and a figure that you need to obtain from your own sale to make this happen. Also be aware that the market can move on very quickly and just because your neighbour sold their house 12 months ago for a higher price, this doesn\u2019t necessarily mean you will achieve the same asking price for your property. \u00a0 <\/p>\n\n\n\n

If your home isn’t yet on the market, it’s always useful to get a valuation<\/a> from a few different agents to give you a good indication of its current value. Don\u2019t be tempted to go with an agent who has given you a wildly different (and higher) valuation in the hopes of making more money on the property. If they know the local market well, valuations should be broadly similar from agent to agent. <\/p>\n\n\n\n

Do a little home staging<\/strong> <\/h3>\n\n\n\n

If you are a seller in a buyer\u2019s market, it isn\u2019t enough to just run the hoover around and shove unsightly items into the wardrobe. You need to de-clutter and present your home as a blank canvas. Your buyer won\u2019t necessarily have the same lifestyle (or taste) as you, so you need to show how flexible the property can be. A quick lick of paint can also work wonders in terms of refreshing a heavily used room or hallway without investing a lot of time or money. <\/p>\n\n\n\n

Remember, first impressions also count\nfor a lot. Make sure the outside of your house is as inviting as the inside by\ncleaning front doors and windows, moving wheelie bins out of sight and weeding\nyour front garden so a buyer\u2019s first view of the property is a welcoming one.\nKerb appeal goes a long way! <\/p>\n\n\n\n

If they aren\u2019t doing so already, ask\nyour estate agent to follow up on viewings and ask potential buyers what has\nput them off making an offer. This feedback could prove extremely useful when\nit comes to staging the property for future viewings or reflecting on your\nasking price since buyers are likely to have seen numerous properties in the\nlocal area in the same price bracket. Something as easy as a change of layout or\na decluttering spree to free up a bedroom or dining room could have a huge\nimpact. <\/p>\n\n\n\n

Make the most of your selling points <\/strong><\/h3>\n\n\n\n

Don\u2019t be afraid to tell your estate agent if you think your listing can be made even better with some special attributes buyers might like – after all, no matter how good the estate agent, you know your home best. Equally important are the photos used to advertise your home since the vast majority of potential buyers start their search online. If your living room has had a fresh lick of paint since the photos were taken, for example, don’t be shy – ask for an updated photo to be added!  <\/p>\n\n\n\n

It’s also useful to be aware of the buyer demographic when marketing your property. For instance, if you are attracting a number of young families to viewings, look out for things that would be off-putting such as ponds and steep inclines, or pros like landscaped areas which could be revitalised as lawn space for youngsters. These are things you might not realise know until you start getting viewings, so it’s natural to gain this knowledge after your home’s gone on the market. <\/p>\n\n\n\n

That way, your agent can emphasise the relative ease of making necessary changes to buyers, unless you can easily fix them yourself (even better!). You can then also focus on the most relevant local selling points in your listing, like proximity to good schools, parks and family friendly activities.\u00a0 <\/p>\n\n\n\n

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Look at where your property is marketed<\/h3>\n\n\n\n

The property market is now well and\ntruly an online entity, with 95% of home buyers heading straight to their PC or\nphone to start the search for their dream home. <\/p>\n\n\n\n

Whilst ostensibly there might appear to\nbe a number of property portals out there, the big two are most definitely\nRightmove and Zoopla, and if you look closely, a number of smaller portals such\nas Prime Location have actually been subsumed by one of the two frontrunners\nover time and the words \u201cpowered by Zoopla\/Rightmove\u201d will appear on their\nsite. <\/p>\n\n\n\n

With Rightmove attracting over a hundred-million page visits per month they are currently the market frontrunner. However, Zoopla\u2019s websites and mobile applications attract 50 million+ page visits per month and offer useful features not currently available via Rightmove such as a travel time tool for calculating your commute. As such, you will want to ensure that you property is being marketed via one or preferably both of these platforms. Yopa agents always put your home on both of these platforms for this exact reason.<\/p>\n\n\n\n

OnTheMarket \u2013 another portal which was set up by a group of estate agents themselves \u2013 only allows their member estate agents to advertise on either<\/em> Rightmove or <\/em>Zoopla, not both. If your estate agent is a member of OnTheMarket, make sure they have chosen the platform that you feel is right for your property. Conversely, agents who are not members of OnTheMarket are usually free to advertise with both Rightmove or Zoopla and whilst you cannot list as a private vendor on either site, online and hybrid estate agents are able to do so on your behalf, often saving vendors substantial amounts in comparison to traditional estate agent fees. <\/p>\n\n\n\n

Talk to your agent about your expectations<\/strong><\/h3>\n\n\n\n

It might just be that you live in an area where properties always take a while to sell. it might seem frustrating, but knowing what to realistically expect can take some of the stress away. Your estate agent is the best person to talk to about how properties sell in the area, as they’ll know the market inside out.<\/p>\n\n\n\n

As a wider example, estate agent comparison site GetAgent<\/a> calculates the average time taken to sell properties from listing to completion of the sale, showing that homeowners can have a significantly longer selling period compared to those in other regions. <\/p>\n\n\n\n

On a local level, you\u2019ll be aware of similar properties which went on the market when your property was first listed. Keep an eye on the time it takes these properties to sell and whether any changes are made to their asking price or listing. It may be tempting to think about jumping ship to a new agent, but remember your agent is as keen to sell your property as you are, since unsold properties on their portfolio doesn\u2019t look great! <\/p>\n\n\n

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\n \n
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\n \"\" <\/div>\n
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\n Instant online valuation<\/span> <\/div>\n
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Get a rough estimate of your home's value now.<\/p> <\/div>\n <\/div>\n<\/div>\n <\/a>\n <\/div>\n

\n \n
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\n \"\" <\/div>\n
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\n Face-to-face valuation<\/span> <\/div>\n
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Book an appointment with your local Yopa agent.<\/p> <\/div>\n <\/div>\n<\/div>\n <\/a>\n <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

You\u2019ve decided it\u2019s time to put your property on the market and move on to something new. But you haven\u2019t been flooded with viewings and buyers aren\u2019t biting your hand off with offers. So what can you do to help move things along and get more interest? Selling a home is rarely a quick process,<\/p>\n","protected":false},"author":4,"featured_media":1796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling"],"acf":[],"yoast_head":"\n"Why isn't my property selling?" - Yopa Homeowners Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dy36-2.stage.yopa-dev.co.uk\/homeowners-hub\/why-is-your-house-not-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Why isn't my property selling?" - Yopa Homeowners Hub\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve decided it\u2019s time to put your property on the market and move on to something new. 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